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Driving innovation for the multiple myeloma community

Driving innovation for the multiple myeloma community

Target the Future is a global initiative dedicated to advancing innovation and addressing key needs in the multiple myeloma community. The programme provides education on progress in the field of multiple myeloma, identifies key challenges the community faces, and facilitates solutions to create a better future for patients, their caregivers and loved ones.

The Target the Future Think Tank Challenge issues a call for entries for ideas to create a better future for the multiple myeloma community. Funding of £85,000 (approximately $100,000) is awarded to the strongest proposal to help bring the idea to life.

2023 Target the Future Think Tank Challenge Grantee

Congratulations to the grantee of the Target the Future Think Tank Challenge - Cancer Support Community's Multiple Myeloma Digital Engagement Program!

  • The programme focuses on empowering historically underserved and under-resourced multiple myeloma patients and their providers to ensure they are benefitting from the best possible care.
  • The platform was designed to make easily available to patients and their loved ones vital resources and help bridge the digital health divide for those impacted people who don't have internet access.

The platform is currently customised to five pilot locations, including: San Francisco Bay Area, Los Angeles, Twin Cities, Arizona and Breckinridge County, Kentucky. The app, which provides a range of tools and resources in one platform, includes access to telehealth services, direct communication with a patient's care team, myeloma education, mental wellness resources, and more.

A Patient Out of Patience: Adversity Turns to Advocacy
for First Think Tank Challenge Grant Recipient

A Patient Out of Patience

2022 Target the Future Think Tank Challenge Grantee

Congratulations to the grantee of the Target the Future Think Tank Challenge – the HealthTree Equity and Diversity for Multiple Myeloma Program!

The programme focuses on broadening reach to educate and support myeloma patients and ensure all patients are given equal opportunity for excellent care, by:

  • Helping patients understand their treatment options, including clinical trials
  • Aiding patients in the search for a multiple myeloma specialist
  • Supporting patients emotionally (via one-on-one sessions and in groups)
  • Addressing disparities for key ethnic groups (African Americans and Hispanics) and other underserved communities

Target the Future updates

Target the Future Think Tank Challenge launches with goal of reducing disparities in multiple myeloma (15 Mar 2023)

GSK selects Target the Future grant recipient in innovation challenge supporting multiple myeloma community (29 June 2022)

GSK unveils Target the Future, a global, multi-year programme to help address key challenges affecting the multiple myeloma community (1 Dec 2021)

Target the Future in the news

  • The Medicine Maker | 22 September 2022

    Diversifying multiple myeloma care

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  • PharmaShots | 14 September 2022

    Tania Small, VP, Global Medical Oncology Head, GSK, shares insights on Target the Future Think Tank Challenge

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  • Empowered Patient | 10 August 2022

    Driving advancements in the treatment of multiple myeloma with Dr. Tania Small GSK

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  • Empowered Patient | 10 August 2022

    Multiple myeloma patient advocates winner of GSK Target the Future Think Tank Challenge with Jenny Ahlstrom HealthTree Foundation

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  • BioSpace | 29 July 2022

    GSK's 'Target the Future initiative' aims to improve multiple myeloma space for all

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  • PM Live | 1 July 2022

    GSK announces The HealthTree Foundation’s multiple myeloma programme as first 'Think Tank' challenge winner

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  • PharmaShots | 23 February 2022

    PharmaShots Interview: GSK’s Tania Small Shares Insight on Target the Future Program

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  • ConSalud | 19 January 2022

    GSK launches 'Target the Future' to address the needs of multiple myeloma patients

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  • El Medico Interactivo | 18 January 2022

    Target the Future addresses key challenges for multiple myeloma patients

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  • MM+M | 10 January 2022

    GSK crowdsources multiple myeloma innovation in new program

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  • Myeloma Research News | 3 January 2022

    GSK seeks ideas for improving life in myeloma community

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